get to know us better

the mission

our name is derived from the deep desire to empower women and families as they prepare for the journey of pregnancy and birth. our approach is rooted in providing evidence-based education, support systems, and dependence on faith which will foster an environment for parents to become confident. we seek to provide guidance towards the family's desired birth experience and establish understanding of how to find answers to questions.

with this solid foundation, confidence in parenthood can take root and last a lifetime!

a bit about us

my journey thus far...

imani fitch | FOUNDER + birth coach

I am originally from the DMV, but have been living in Atlanta for the past decade. My focuses as a doula & childbirth educator are providing evidence-based information, supporting families with an empowerment approach, and reminding them that Christ is in the midst of this journey. It's a privilege to be trusted to enter the birth space, and I look forward to serving your family!

imani fitch //

founder + birth guide

I'M OBSESSED WITH:

Call the Midwife

MY FAVORITE guilty pleasure:

a good iced latte

I STARTED THIS BUSINESS:

with my loved ones in mind

MY newest HOBBY:

family geneology research

what I'm currently into

I COULDN'T LIVE WITHOUT:

Jesus

fave destination

Portugal

MOST IMPORTANT LESSON:

dont' lean on my own understanding

FAVORITE ICE CREAM:

anything with caramel & brownie!

I also* have a Bachelor's degree in Sociology

// background

the founder

after collaborating with other amazing birth workers to create another curriculum from scratch, I shifted my focus to providing the necessary education & prep before entering the birthing time. I became an Evidence Based Birth® Instructor and that has given new tools for supporting growing families

joined the team at a local birth center + began working under the midwifery model of care. it has been an incredible opportunity that yields substantial benefits in my approach to providing support & guidance

I created my childbirth education curriculum + supported families birthing during the pandemic, both in-person + virtually

I've always been drawn to engaging with others in the best of times and worst of times. gaining the education + experience to safely care for others was crucial to my journey

2023 | expanded experience

2022 | gained perspective

2020 | began birth work

2018 | became a nurse

"Imani provided my family with exemplary guidance and resources necessary to make informed decisions regarding my care. She helped me feel extremely competent in the decisions I was making regarding my care."

- A + A | three time client family

- A + A
three time client family

"When I ended up having to receive an induction, Imani coached me every step of the way, hearing my concerns, while empowering me to feel confident and safe throughout the process. She helped me reach my birth goals and have the birth I desired, even with all of the unexpected interventions that took place.

- A + E

"I loved how individualized and personalized the childbirth education classes were! They were very informative and resourceful."

- W + M

"I enjoyed Imani’s approach to childbirth education as a spiritual, mental, and physical approach. She educated me in a practical sense about the varying methods of labor, but as a doula, helped me to act as a medical advocate for myself and my son."