"we're not just preparing for babies; we're building a legacy."

For too long, motherhood has been something we fall into:
Exhausted, unsupported, and completely unprepared for the shift that comes with carrying, birthing, and raising a new life. We’re handed vitamins and registry checklists but rarely offered real guidance on what it means to become a mother... not just physically, but mentally, emotionally, spiritually, and socially.

At Confident Care Birth Co., we believe motherhood doesn’t begin at a positive pregnancy test. It begins when a woman decides to prepare on purpose, even before the bump.

This company was born from that truth and from my own journey as a nurse, doula, educator, and first time mom. I’ve stood at the bedside in hospitals and sat on Zoom calls with clients. I’ve witnessed how deeply unprepared we’ve been, not because we didn’t care, but because no one ever taught us to think ahead. No one told us that preconception is the perfect window of time for building the life, mindset, and support system that will carry us through the biggest transformation of our lives.

Our generation is breaking cycles. We’re asking different questions. We’re dreaming of motherhood not just as survival, but as something that can be joyful, autonomous, faith-filled, and thriving!

And I’m here to guide that process.

a bit about CCBCo.

my journey thus far...

imani fitch, RN | FOUNDER + your coach

I'm a nurse turned coach & educator, and the woman behind Confident Care Birth Co.

I’ve spent years walking with women through pregnancy, birth, and postpartum, and what I’ve learned is this: God didn’t design motherhood to feel like we’re just barely making it. I help women prepare for motherhood with intention (heart, mind, body, and spirit) so they can step into this calling with confidence, not fear. My approach is all about helping you discover your values, lean on your village, and trust the God who made you for this.

When I’m not coaching or teaching, you can usually find me chasing my little girl, planning my next trip, or sipping an iced latte while dreaming about how to help more women experience the peace and joy they deserve in motherhood.

imani fitch, RN //

founder + YOUR COACH

I'M OBSESSED WITH:


Call the Midwife

MY FAVORITE guilty pleasure:



a good iced latte

I STARTED THIS BUSINESS:




with my loved ones in mind

MY newest HOBBY:





family geneology research

what I'm currently into

I COULDN'T LIVE WITHOUT:


Jesus

fave destination

Portugal

MOST IMPORTANT LESSON:



dont' lean on my own understanding

FAVORITE ICE CREAM:




anything with caramel & brownie!

"Imani provided my family with exemplary guidance and resources necessary to make informed decisions regarding my care. She helped me feel extremely competent in the decisions I was making regarding my care."

- A + A  | three time client family

- A + A  
three time client family

"When I ended up having to receive an induction, Imani coached me every step of the way, hearing my concerns, while empowering me to feel confident and safe throughout the process. She helped me reach my birth goals and have the birth I desired, even with all of the unexpected interventions that took place.

- A + E 

"I loved how individualized and personalized the childbirth education classes were! They were very informative and resourceful."

- W + M 

"I enjoyed Imani’s approach to childbirth education as a spiritual, mental, and physical approach. She educated me in a practical sense about the varying methods of labor, but as a doula, helped me to act as a medical advocate for myself and my son."

- A + E

"She has a wealth of knowledge surrounding not only births, but also knowledge of the social inequities and health disparities amongst minority communities and families within the healthcare system. I felt empowered by the way she provided information, hands-on practice, and an overflow of encouragement to make the best decisions for my family." 

- F + E

Kind words

motherhood starts before the bump! 

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